23 December 2008

1% of effort for a global cause!

written by EcoDeaf contributor, Shay Bertling
“1% for the planet is a growing global movement of 1044 companies that donate 1% of their sales to a network of 1,674 environmental organizations worldwide.”

This fantastic venture is about recognizing that industry and ecology are connected, realizing the positive effects of connecting businesses and consumers through philanthropy. Instead of businesses greedily trying to come up with ways to profit off of everything, including new greening ideas, this site helps incorporate all well-meaning businesses into a commission with the intent to improve Mother Earth. 

1% may not seem like much, but because businesses are supposed to create profit in order to keep running and these businesses are willing to donate a percentage of their money to a worthy, non-profit cause, it is actually a considerate act. The participation of these businesses will help spread awareness and hopefully prompt other organizations/businesses/et cetera to join up and do the same. 

If you’d like to contribute to the betterment of environmental activism and/or spread of awareness, but don’t have the time or connections to create an effect, the simple act of donating to worthy causes will, at the very least, further your effort in terms of your money helping the cause continue to perform its samartarian and philanthropic activities.

Refer to onepercentfortheplanet.org for further information.

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