"The ad, which featured Native American actor Iron Eyes Cody,
"The Crying Indian," first aired on Earth Day in 1971. Created by ad agency Marstellar, Inc., the campaign used the line, "People Start Pollution. People can stop it." The ad became one of the most memorable and successful campaigns in advertising history and was named one of the top 100 advertising campaigns of the 20th Century by Ad Age Magazine."
Source: here
"The Crying Indian," first aired on Earth Day in 1971. Created by ad agency Marstellar, Inc., the campaign used the line, "People Start Pollution. People can stop it." The ad became one of the most memorable and successful campaigns in advertising history and was named one of the top 100 advertising campaigns of the 20th Century by Ad Age Magazine."
Source: here
Iron Eye Cody was not a real Indian himself. He was an Italian actor under the name Espera DeCorti. It was a bit disappointing for me to find that out, but at least the Crying Indian commercial was very successful (and still is! ) in convincing many people to think about their environment!
ReplyDeleteRead more about it at:
http://www.snopes.com/movies/actors/ironeyes.asp
I have been trying to find thr titly, composer or origin of the music from this commercial, If you have any information about the music please respond.
ReplyDeleteArtwork4@cos.net